Path to Visibility
Getting visibility for your small business or personal brand can be tough. On this weekly show, I share insight about how to do exactly that based on 25+ years working in public relations for companies like Procter & Gamble, American Express, Microsoft and running my own PR agency. I know that small business and personal brands can benefit from many of the same strategies that big brands use to attract attention. I will guide you through how-to episodes and interviews with some of the best marketers and journalists out there. My goal? To provide you with practical, actionable advice about how to build interest and excitement for what you do without having to spend a lot of time or money. Follow to never miss an episode!
Episodes
15 episodes
#14 - How to Get Discovered by Your Ideal Target Audience
Do you struggle to attract the kind of clients, customers, and opportunities that you really want for your small business or personal brand?This isn’t uncommon and it can be so frustrating!But...
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28:07
#13 - How I Built My Personal Brand with Andrea DelZotto
This week I talk to Andrea DelZotto, a successful corporate executive turned entrepreneur about the ups, the downs…and most importantly the realities of building a personal brand.Andrea spent most of her career as a...
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37:13
#12 - How to Build Visibility on LinkedIn with Mark Williams aka Mr. LinkedIn
On today's episode we talk about how to build visibility using LinkedIn with my guest Mark Williams, aka Mr. LinkedIn. Mark knows pretty much everything there is to know about LinkedIn. He's a very busy LinkedIn trai...
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51:46
#11 - Media Pitching with former national news journalist Steve Ladurantaye
In today's episode I speak with former national newspaper and television journalist Steve Ladurantaye about the do's and don'ts of media pitching. Steve's extensive background in journalism, including positions at The G...
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40:50
#10 - How to Attract Attention in Your Local Market
Get the free resource mentioned in this episode:Grab Your Free Guide Here - Cracking the Code: How to Get Quoted in the Media. In today's episode: Do you ever...
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19:49
#9 - How to Build Visibility in a Way That Feels Authentic to You
Building visibility is necessary for small business and personal brands because it helps create the kind of awareness that's needed to stand out from the competition. But when funds are limited and you can't hire an agency to do your ma...
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22:43
#8 - The Power of Goals, Strategy and Planning
This week I had an anniversary of sorts...it's been just over one month since I launched this podcast and the feedback I'm getting from listeners has been great. So far I’ve tried to cover topics that will help you unde...
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11:05
#7 - SEO and Digital PR
In today’s episode I interview SEO and digital PR expert John Tyreman who does an excellent job of explaining the whole idea behind the very technical concepts of search engine optimization (SEO) and digital public relations. Even b...
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42:48
#6 - How to use Chat GPT and Other AI Tools to Stand Out in a Crowded Market with Martin Waxman
Today’s guest, Martin Waxman demystifies the currently trending topic of artificial intelligence and explains in practical terms how it can help small business and personal brands. He’s been studying AI for years and understands it better than ...
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34:37
#5 -From Unknown to Unforgettable: How to Build a Personal Brand
Today's episode of Path to Visibility is about personal branding.We'll talk about what it is, why it's important for small business and personal brands and how you can use it to build your business.It's a co...
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22:29
#4 - How a Small Business Can Win Big with PR
How can public relations benefit a small business or personal brand? Today is part one of a two part mini training to help you understand what public relations is and how it can benefit your small business or personal brand.<...
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22:00
#3 - Digging Deep: How a Small Mining Company Made a Name for Itself on the Global Stage with Alan Coutts, former CEO Noront Resources
How can a small, cost-conscious business effectively communicate their message? One of the goals of this podcast is to help small business owners learn how to use public relations to build their visibility and reputation s...
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35:59
#2: The Value of Being Quoted in the Media and How to Make it Happen
How do you get started with media coverage for your business or personal brand?Getting quoted in the media is a great way to make people aware of your product, service or company in a way that leads to them seeking it out. <...
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25:22