Path to Visibility

Getting visibility for your small business or personal brand can be tough. On this weekly show, I share insight about how to do exactly that based on 25+ years working in public relations for companies like Procter & Gamble, American Express, Microsoft and running my own PR agency. I know that small business and personal brands can benefit from many of the same strategies that big brands use to attract attention. I will guide you through how-to episodes and interviews with some of the best marketers and journalists out there. My goal? To provide you with practical, actionable advice about how to build interest and excitement for what you do without having to spend a lot of time or money. Follow to never miss an episode!

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Path to Visibility

#5 -From Unknown to Unforgettable: How to Build a Personal Brand

February 23, 2023 • Janice Mandel

Today's episode of Path to Visibility is about personal branding.

We'll talk about what it is, why it's important for small business and personal brands and how you can use it to build your business.

It's a common misconception that personal branding is just for celebrities and influencers. In reality it's a useful marketing strategy for turning yourself and your business into a trusted brand that stands out from the competition.

Personal branding is about identifying and communicating your unique value proposition to the world. This is what top brands do and why they succeed. So can you.

Whether you're a solopreneur, small business owners, or aspiring thought leader, this episode will provide you with practical tips and strategies to help you build a strong and successful personal brand--even if you don't know where to start.

In today's episode:

[01:52} Why use personal branding?
[04:19] A lesson from Tide
[06:17] How Brene Brown got started
[07:31] Creating a personal brand
[10:40] Getting started with marketing
[14:36] The importance of an email list
[16:01] 2 ways to publish a book
[17:32] The halo effect
[20:43] Summary and recap

Links mentioned in this episode:

How a Small Business Can Win Big With PR
The Value of Being Quoted in the Media and How to Make That Happen

Thank you for listening! Connect with Janice on LinkedIn.

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