Welcome to the Path to Visibility. I'm your host, Janice Mandel and I'm here to take you under my wing and show you how to create the kind of visibility and reputation you've always dreamed of for your business or yourself. Through my decades of experience, launching and managing brands for companies like Microsoft American Express and Procter Gamble and running my own public relations agency I know that small and medium-sized businesses can benefit from many of the same strategies and tactics that big companies used to attract attention. I'll be interviewing successful entrepreneurs, marketing pros and members of the media and offering actionable tips of my own so you can learn how to do just that. So if you're looking for an effective way to get the word out and build a solid reputation for your brand look no further, you found it! Let's get started...